Do you want to retain your audiences?
Do you want to know who your right audience is and how to acquire them?
Do you want to improve your content and marketing ROI?
OTT content creation is not a problem anymore but retaining viewership is a task. Imagine working super hard for months to create a art masterpiece. You finally get a gallery to showcase it, but the gallery officials won’t tell you how many tickets they sell, who visits the gallery or the number of people who entered the area where your masterpiece is showcased or even the number of people who actually stopped to look at your art.
“Viewers are moving more towards over the top (OTT) video content, but the varied and flexible set of content options is increasing ongoing customer churn. Getting to the hearts and minds of OTT content viewers has never been easier, so understanding customer characteristics and isolating the churn symptoms are two important factors that form the base for a strong analytics engine said Dave Maan, COO at Corpus Media Labs.” Dave says, “In-depth Content and App analytics surely helps OTT providers retain customers and reduce churn”
Measuring OTT Success with Corpus Advanced Analytics Engine
Corpus Advanced Analytics leverage OTT real-time viewer watch data, user wise and device wise usage data which are generated on an interactive real-time customizable dashboard on the Corpus Video Platform. Corpus enables an OTT provider with indicative analytics engine which is based on deep learning algorithms. Leveraging the results generated from these algorithms, Corpus advanced analytics engine can give an OTT provider the ability to make a recommendation that statistically will give them the results that they are looking for.
The Corpus Video Platform, now enabled with Corpus Advanced Analytics engine, influences every phase of the customer journey on the OTT platform, providing useful insights to drive results. Corpus platform helps the OTT providers and the content owners achieve the following:
Track Viewer’s App journey
User and device wise usage data to provide market intelligence to marketing and network operations teams to take informed decisions
Reporting tools allows query based extraction of data to bring sense to the services provided
Advertising and Content recommendation to users such as most trending or most popular content being watched on the network, thus increasing user engagement
Real-time dashboard of analytics to get a quick glance of the load and usage pattern across multiple geographies
Registrations and subscription management
Measuring and monitoring video consumption
“Corpus Advanced Analytics engine provides our customers with all the insights needed to achieve effective OTT business outcomes and helps them make decisions about which programming choices they need to make and how to market to their audiences for effective, repeatable and predictable up-sell and cross-sell opportunities. This engine enables our customers to stay ahead in the existing OTT landscape” says Dave Maan.
Corpus and Jiuzhou have joined hands to offer an STB solution bundled with value added services (VAS) applications to enable operators monetize their digital investments and achieve faster ROI and profitability. This solution is available for MPEG4 Standard definition and High definition version with ABV and NSTV Conditional access systems.
It's a great benefit to the Indian cable TV MSOs to opt for the pre-integrated VAS Ready STB as it will increase their per subscriber valuation with the revenue generation potential on each STB deployed. Adnet, Horoscope, Darshan, LifeStyle, Cooking, Box Office, TV Anywhere, and Real Estate are few applications that come bundled with the STB. Cable MSOs can now differentiate their offering from their incumbent peers and gain market share.
Benefits of pre-integrated VAS Ready STB from Jiuzhou:
Ad revenue across STBs
Additional benefits to user with VAS Application
Quick & Easy Development
Rich UI & EPG
Faster UI Changes
Support for STB Software feature changes like barker channel, Mosaic etc
Sachin Tummala, CEO of Corpus Software Pvt. Ltd. said, "We are happy to be the trusted partner of Jiuzhou by delivering the right customer experience. This partnership indeed proves fruitful in helping it expand the strategy for Indian MSOs both in terms of operations and delivering value to their subscribers."
Mr. Huangwei, General Manager of STB Business Unit of Jiuzhou said, "Corpus is a forward-looking company capable of providing suitable and reliable solutions to blend with Jiuzhou products. As Jiuzhou localization plan goes deeper, we believe our mutually beneficial partnership with Corpus can be stepped to a higher level."
Jiuzhou is a leading Chinese supplier for digital set-top box and broadband network products. The company started its digital broadcasting business in 1997, and over 80 million pieces of Jiuzhou digital set-top boxes have been deployed globally in the past 20 years. In the Indian market, Jiuzhou has stabled its position by co-operating with main-stream Chipset/CAS and Middleware partners. Jiuzhou products have been used by many different operators in India. As a localization plan moving forward, Jiuzhou will investment more in the Indian market.
AVP Sales & Marketing
Corpus Software Pvt. Ltd.
JIUZHOU Regional Sales Director
Cloud Force Digital Media Announces Technology Partnership with Corpus Media Labs as their Applications Developer of TV Internet Applications Launched on Pay TV Providers.
New York City and Hartford, CT based software and services company Cloud Force Digital Media has selected Corpus Media Labs as their Applications Development partner. Corpus Media Labs is aligned to the right blend of critical thinking and engineering curiosity to help customers 'turns ideas into revenue' with a unique mix of product, services and Systems Integration. CORPUS MEDIA LABS aligns with one of the first companies focused on delivering next-generation interactive video services through TV Internet applications launched on global pay TV operators. Corpus is the leader in managing end-to-end digital video life-cycle by providing customized OTT solutions and video monetization services.
"Collaboration with Corpus Media Labs for its application development services will provide an edge to our content partners with the opportunity of building their TV Internet Applications. Corpus Media Labs will allow a financial added value to our content customers and the TV Internet App Technology will assist in growing their distribution within the U.S. and globally," said, E.J. Klein, CEO and Founder, Cloud Force Digital Media, LLC.
Speaking on the technology partnership with Cloud Force Digital Media, Dave Maan, COO, Corpus Media Labs, said: "We are extremely excited to partner with Cloud Force Digital Media in providing business-changing cloud interactive platforms to Broadcasters, Content Owners and networks. We believe that our partnership will accelerate innovation in the TV internet industry and Cloud Force will set higher benchmarks by addressing the need of its customers using our past experience in application development services"
About Corpus Media Labs
Corpus Media Labs is an established video technology company that helps in simplifying the Video OTT journey of the customers by providing end to end multi-screen streaming solutions. Corpus has a comprehensive and robust Video OTT Platform (VideoCorpus) to support customers towards building a scalable & sustainable digital video streaming business. Corpus is a one-stop destination for Video Apps, OTT Platform, Video Monetization Services and Video Managed Services.
Triple Play India to deploy Conax-secured, cloud-based multi-DRM offering combined with pre-integrated middleware from Corpus
Triple Play's new offering targets cable and internet subscriber base with combined triple-play services, TV everywhere and a compelling new user experience
Solution leverages Conax' Contego-as-a-Service (CaaS) cloud-based security platform featuring comprehensive multi-DRM protection and pre-integrated with Corpus middleware.
Convergence India, Delhi, February 8th, 2017 - Conax, part of the Kudelski Group (SIX:KUD:S), and a leader in total service protection for pay-TV and digital entertainment services worldwide via broadcast, broadband and connected devices, today announced that Indian pay-TV operator Triple Play has selected technology from Conax and Corpus to help drive expansion in the triple-play arena. The new solution includes a Conax-secured multi-DRM offering based on the Conax CaaS cloud-based platform, combined with pre-integrated middleware from partner Corpus, with system integration by Corpus. The operator will initially target its current cable and internet subscriber base including a mix of high and low ARPU consumers. The contract represents the first deployment of the joint Conax/Corpus offering and the first launch of Conax' cloud-based multi-DRM platform in the Indian market.
The flexible architecture behind the Conax CaaS cloud-based platform and benchmark multi-DRM solution reduces CAPEX and leverages the Conax "pay-as-your-business-grows" principle creating a natural migration path, reduced time-to-market, simplified operations and scalability for adding new services. The value-added, pre-integrated partner ecosystem offers Triple Play a competitive edge in attracting new market share by leveraging Corpus' comprehensive middleware solution providing smooth integration, and an enhanced user experience.
-Navneet Sethi, CEO, Triple Play, "We chose Conax and Corpus to partner on our expansion into the triple-play arena based on a strong history of trust and competency for securing content in the Indian market and complex distribution environments, along with local presence and experience as well as a strong track record deploying advanced middleware and VOD solutions on both HD and SD STB's even in the most challenging ecosystems."
-Morten Solbakken, President & CEO, Conax, "With a consumer market eager to adapt the latest choices for accessing desired content, we are pleased to be selected to support Triple Play as it moves to an enhanced service offering within the multi-DRM space. In addition, the joint cooperation cements our growing relationship with the skilled team at middleware partner, Corpus, in establishing the Conax multi-DRM footprint in India as well as the first deployment of the Conax CaaS cloud-based platform."
-Sachin Tummala, CEO of Corpus, "Corpus is pleased to partner with Conax in deploying its first cloud-based multi-DRM platform in the Indian market. We believe this will strengthen service providers' ability to add more and more popular content and value added services. This will also enable us to continue to invest and enhance our technologies to adapt changes in the OTT space, while providing the best viewing experience to the end-consumer."
Multi-DRM that reduces complexity for growing pay-TV operations
Conax provides the ultimate flexibility in securing content across technologies and multiscreen devices - all based on a single unified security hub. With support for Common Encryption and MPEG DASH, Conax' unique back-end simplifies content protection of TV everywhere services with market-leading DRM technologies (including Widevine, PlayReady, FairPlay Streaming and NAGRA PRM) without compromising usability for end users. In addition, Conax removes the operator burden in negotiating separate contracts for various DRM technologies, offering a one-stop-shop solution to starting multi-DRM operations.
About Triple Play
We are pleased to introduce ourselves as leading and the largest Triple play Service provider Company working over FTTH (Fiber to the Home) in India through GPON (Gigabit passive optical network) Technology. Our services include DTH, IPTV, OTT & Multiscreen (Mobile, Tab, PC), Basic Telephone, High Speed internet, e-games, e-commerce and VoIP, besides many value added services, GPON, as a technology, enables the optical fiber to perform as a neutral-cum-independent network to carry multiple service providers to enhance & ensure higher level of subscriber satisfaction. We have more than 100000 FTTH Subscribers and More than 300000 home pass. Thus we have the tie-ups with TATA, BSNL, Reliance, Reliance 4G, Vodafone, DTH-Dish TV, Airtel, Tata Sky & Videocon, DEN, InCable, Siti Cable and several others to run all their services hassle free., please visit www.tripleplay.in.
Corpus is a technology company with the right blend of critical thinking and engineering curiosity to help customers 'turns ideas into revenue' with a unique mix of onsite, near-shore and off-shore global delivery model. Corpus, aimed at achieving excellence in the field of Digital Media Entertainment, Embedded systems and Business Analytics across verticals, is strongly supported by motivated and skilled talent pool with right mix of variant technologies, R&D centers, offices and partners worldwide. Corpus, started in 1999, has headquarters in Hyderabad (India), Delhi (India) and R&D centers at Bangalore (India) and Johannesburg (South Africa) and global offices at USA, Europe and APAC. Please visit (www.corpus.com)
A part of the Kudelski Group (SIX:KUD:S), Conax is a leading global specialist in total service protection for digital TV and entertainment services via broadcast, broadband and connected devices. The Conax Contego unified security hub provides telcos, cable, satellite, IP, mobile, terrestrial and broadband operations with an innovative portfolio of flexible and cost-efficient solutions to deliver premium content securely. Conax' future-ready technology offers modular, fast-time-to-market solutions that enable easy entry into a world of secure multiscreen, multi-DRM content delivery and secures rights for premium content delivery to a range of devices over new hybrid network combinations. Conax spotlight technology includes our Contego-as-a-Service cloud-based platform, award-winning Conax GO Live and benchmark Conax multi DRM OTT solutions, and includes Conax Connected Access connected IPTV security client managing both Conditional Access and DRM security in a single Conax Contego security back-end for reduced operational complexity and cost. Headquartered in Oslo, Norway, ISO 9001 & 27001 certified Conax technology enables secure content revenues for 425 operators in 85 countries globally. For more information, please visit www.conax.com and follow us on Twitter, LinkedIn, and Facebook to join the conversation.
Exponential technological advances are forcing companies to reexamine their business models. The Cable and Satellite T.V industry must also position itself to leverage new inventions. Multi System Operators (MSOs) are now being presented with the opportunity to monetize the Internet of Things (IoT). However, there are barriers to the adoption of IoT namely: cost, complexity and security. Therefore, MSOs must be innovative to ameliorate the barriers and Corpus, a cutting edge software solutions company, can help them to this end.
Internet of Things (IoT)
MSOs are already losing revenue due to phenomenon of 'cord-cutting' and need to discover additional revenue streams. The niche IoT space of smart/connected homes provides fertile ground, especially since MSOs are inherently well suited for this market as they are the last mile operators and have a proven track record in providing households with bandwidth and data. However, there are barriers to the adoption of IoT by households and this is where MSOs can provide solutions with the help of Corpus.
Barriers to the adoption of IoT: Cost, Complexity and Security
'Smart home' devices from different manufacturers have their own communication protocols and require their own hubs and apps. This makes it costly and complex for households to adopt them. Furthermore, even though the devices are 'connected' they are also disconnected from each other. MSOs can work with Corpus to reduce the costs by integrating the IoT devices with Entertainment. Corpus will use its middleware platform to integrate the different IoT device mobile apps into a single app for STBs that will be featured on the TV screen. The middleware integration solution creates a seamless and intuitive dashboard providing a room temperature control, security camera feed, baby crib camera feed etc. on the same screen that is playing a movie for the end user, thereby overcoming the barrier of complexity. Thus, Corpus helps to create a single ecosystem where all connected devices can converge. This also improves security as it reduces the access points to one device in the network.
In the end, MSOs can increase their ARPUs because Corpus helps them remove the barriers to the adoption of IoT by integrating IoT devices with Entertainment for a seamless and intuitive UX for the subscribers.