Corpus takes on Cable Digitization Challenge
Corpus Media Labs launches range of products targeted to meet the digitization rollout set to be completed by the end of 2014. The Government is mulling over the deadline set by the Supreme Court for covering the existing Analog mode of cable network into digital mode.
Corpus Media Labs (www.corpus.com), a Systems Integrator offering Digital TV and IPTV solutions around its software branded as 'Tornado', delivers media solutions creating value & sustainable revenues to their customers and clients.
With experience gained in the west, we are now poised to cater to the emerging market needs with a large contingent of engineers and R & D team working on solutions & products for the Digitization mandate given by the governments across the developing world's especially, India. The DTV solutions include standard based low cost set-top-box (STB) solutions in addition to premium High Definition & Hybrid over-the-top (OTT) solutions", says Sachin Tummala, Chief Executive Officer of Corpus Group. The conversion of Analog to Digital creates multiple business areas in this field, provoking several companies plunging into exploring business opportunities of late. Industry analysts forecast the process of conversion from analog to digital in India has a business potential of Rs. 40,000 crore.
The Cable Television Networks (Regulation) Amendment Bill, 2011 passed by the Parliament mandates that all cable TV operators will have to transmit TV signals in an encrypted format through a digital addressable system. This will be done through the installation of a set-top-box in every household for their cable TV. "Corpus, leveraging its strategic partnerships with the STB manufacturers is also exploring funding options to the MSO's", mentions Sachin Tummala.
With this complete digitization of the TV industry, consumers will now be able to enjoy better picture and sound quality, enhanced services such as high definition and video on demand content. Viewers will be able to choose and pay for only those channels that they want rather than having to pick from packages with fixed prices" Sachin says adding that the Bill will prevent Local Cable Operators (LCOs) from bypassing the digital set-top box, and deciding the mix and price of channels according to locality and customer base. The bill will also shift the balance of power between last mile providers like LCOs, MSO's/DTH and TV broadcasters.
On the IPTV solutions provided by Corpus, Sachin Tummala elaborated, "We innovate on building end-to-end IP solutions packaging with the content and delivering as a managed service for both operators & retail segments". The end-to-end IP based and hybrid DTV solutions help their clients and partners serve targeted content and compelling applications and services to either individual clients (operator or retail) or to targeted communities, he clarified. Manthan Broadband Services Pvt Ltd., Multichoice South Africa, Bell Canada are a few of the esteemed clientele of Corpus Media Labs.
Leading the Digitization opportunity in a big way in India, with "DTV in a box" solution which is interoperable, affordable, scalable and supported locally, Corpus aims to capture 20 % of the market share in the next 3 years, says a confident Sachin Tummala.