Developing a software product for the Media/ Entertainment/ Convergence industry is a tricky business. First there is the continuous pace of technology change continuously shaping and reshaping markets. Second as commercial models undergo churn and review, this can give rise to new opportunities or impede existing ones and this is an ongoing process as well. Third, with the increasing focus on regulatory change covering convergence related industries, in most countries, a further source of risk and opportunity is evident. In sum, you could say this is a high-risk, high-reward area for development, and retaining strategic flexibility and speed to market is paramount.
Easier said than done. People aren't cheap and as the market moves up and down everybody looks at the same labour pool. You need to then insulate the development effort against everyday changes and focus on quality. The market and investors will demand predictability no matter how new your technology or untested your proposition. The time to market challenge is ever present because somewhere somebody may be building the same product, faster. In sum, the key challenges you face as a Software Product Company, especially in the Media / Convergence industries, are:
Corpus hybrid delivery model blends the mix of onshore, nearshore and offshore model to create a most mature software product development center. Corpus software offerings include: