Corpus Multi-screen OTT platform brings personalized experience to Amber Smart TV
Corpus Media Labs, a digital TV & OTT middleware and VAS platform company, is selected by Amber IT, Bangladesh to create the right user experience for its TV anywhere services in Bangladesh. The service will include live TV, subscription VOD (SVOD) and catch-up TV content, on a wide range of mobile devices. Subscribers can watch live channels, pause live TV, watch their favorite content through Catch up TV, breaking news and dramas of their choice.
Amber IT has chosen Corpus OTT Platform to bring consistent and personalized experience to subscribers across multiple devices including Android STB, Phone Tablet, IOS and Windows devices. Amber IT can now handle Content Management, user device authentications and concurrent sessions, insert pre-roll and post roll advertisements in VOD and know their customer content preferences.
Corpus was the natural choice for us, when we took the decision to create an OTT TV service with an engaging user experience. With over 30 linear channels and thousands of hours of premium VOD content, Amber IT's seamless cross device TV service will set the standard for TV anywhere services in Bangladesh and beyond, says M.A.Hakim, CEO of Amber IT.
Corpus Media Labs, CEO, Sachin Tummala adds "We are happy to be the trusted partner of Amber IT to meet their technology needs in delivering the right customer experience. We will continue to help them adapt to the changes in how people consume content and their need to be fully engaged in the TV experience. We are showcasing the solutions on Stand No. C- 13 at the upcoming Convergence Exhibition, scheduled from 21st to 22nd January, 2016 in Pragati Maidan, New Delhi.
About Corpus Media Labs
Corpus Media Labs Pvt. Ltd. was founded in 1999 as a Technology Company with a vision to offer monetization solutions to the Media & Entertainment domain. Its flagship product suite, Corpus iPlatform is a unique value delivery platform designed for MSOs and OTT content providers. The platform consists of state of the art client framework which enables rapid and rich EPG and UI development, feature enhancement and customization optimized for different STB hardware configuration. MSO can start with standard VAS and gradually enable more advanced feature and premium VAS. The platform also includes the multi-screen application framework to enable operator branded OTT application on second screen devices like tablets, smart phones and PC.
The Corpus Video Platform, now enabled with Corpus Advanced Analytics engine, influences every phase of the customer journey on the OTT platform, providing useful insights to drive results. Corpus platform helps the OTT providers and the content owners achieve the following:
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Corpus to power AP Fiber's TV service: AP Fiber to leverage Corpus Media Labs' iPlatform, to deliver Entertainment services and empower citizens across at-least 5 million households in the next 3 years
Hyderabad, June 01, 2016: Corpus announces that AP Fiber has chosen its Next generation Interactive TV Middleware, iPlatform to power a full breadth of entertainment services including Live Television, Video on Demand, Catch up TV, Cloud DVR in the households of the sunrise state of Andhra Pradesh.
The iPlatform comes with a revolutionary APP Engine, opening up opportunities for developer community to build hundreds of applications. AP Fiber network will leverage these capabilities to empower rural citizens through interactive applications for Education, Health care, Agriculture and allied sectors. It intends to open up new vistas in e-governance and enable delivering citizen-centric services efficiently and in a transparent way.
The highly intuitive interface of iPlatform makes it easy for audiences to navigate advanced TV functionality such as PVR, Media player. As part of the initiative to offer affordable Triple play services, iPlatform will be integrated with data and voice systems to deliver SMS & Call notifications on the Convergent STBs. AP Government notifications can be pushed and surveys can be conducted to take citizen feedback.
AP Fiber can now monetize the network by offering value added services in partnership with Movie Studios, producers and content owners. " It is the perfect platform to connect ecommerce service providers and TV shopping channels to rural markets. With our iPlatform installed on the Convergent STBs, users can place orders, using the remote" remarked Sachin Tummala, CMD of Corpus Group.
Corpus Middleware, iPlatform is hardware agnostic and can be ported on any Android STB. Going forward AP Fiber can extend their services on to second screens including mobile, tablets and personal computers. This will drive audience to tune in and allows engagement with content, social media and gamification.
Corpus Riding the OTT Wave: More Than 10 OTT Service Providers Chose Corpus iPlatform to Power up Their TV Anywhere Services.
Corpus, an industry leading OTT/IPTV platform provider, today announced that it has signed up with two more OTT service providers to offer its multi-screen OTT middleware platform. With these customer wins, Corpus has spread its wings to several countries in Asia and Americas. We have worked hard over the last few years to harden the core of its platform, while continuously winning customers. We have built customized native mobile applications and created a scalable architecture to handle millions of users on the network. We are determined to be the most flexible, innovative and customer-oriented provider in the market.
Corpus is riding the wave of the rapidly growing subscriber base for OTT content as cable and satellite companies are making the migration to OTT. Corpus' value proposition hits a sweet-spot with these large service providers as well as with new entrants, the owners of valuable video-content, who intend to distribute over the Internet to any device. We are also partnering with System Integrators to expand to the market outside of our present footprint, and in particular in the US, Europe and LatAm.
Sachin Tummala CEO at Corpus, remarked, "We have always strived to offer innovative and flexible technology solutions and commercial models to power up businesses. We are happy that our customers have believed in our capabilities and have brought in more customers and help us achieve the double-digit mark. We will continue to strength our platform to ensure engaging user experience ad monetization options for the service providers."
Corpus is a technology company with the right blend of critical thinking and engineering curiosity to help customers 'turns ideas into revenue' with a unique mix of onsite, near-shore and off-shore global delivery model. Corpus, aimed at achieving excellence in the field of Digital Media Entertainment, Embedded systems and Business Analytics across verticals, is strongly supported by motivated and skilled talent pool with right mix of variant technologies, R&D centers, offices and partners worldwide. Corpus, started in 1999, has headquarters in Hyderabad (India), and R&D centers at Bangalore (India) and Johannesburg (South Africa) and global offices at USA, Europe and APAC.
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Corpus Middleware platform to power VOD services on BCN Cable Network.
BCN, a leading cable MSO in Andhra Pradesh, today announced that it has partnered with Corpus to offer PUSH video-on-demand (VOD) services. BCN aims to empower consumers to enjoy the new era of home entertainment where viewers will be able to watch the Video content ranging from movies on Demand, recorded TV shows to knowledge videos. Video content will be pushed directly to the subscriber STB and the viewer will have the leverage of selecting and watching the downloaded content as and when they want along with the playback control (play, fast forward, rewind, pause, stop).
We chose to partner with Corpus because of their previous track record deploying an integrated Middleware and VOD solution on both HD and SD STB's even in the most complex environment says Mr. Srinivas Raju of BCN. And the demos will be presented by Corpus at Cablenet Expovision 2016 in BCN Booth. Corpus will deploy its VAS Middleware in the STBs to enable PushVOD services and it will be available with variety of purchase option and advance content protection on the high end devices. During transmission the content will be encoded, encrypted and pushed to the subscribers STB. All rights associated to the stored content are managed by the CAS. The transaction is also handled by the CAS and billing information provided to the Subscriber Management System in the head-end. Mr. Raju of BCN is betting high on integrating PushVOD services with the help of Corpus to effectively distribute content, utilize bandwidth, and maintain high standards of customer satisfaction. Corpus VAS Middleware will provide additional services to BCN consumers with "add-ons" like Education, Music, Games, Horoscope, Kidsworld, Healthcare, e-Sava and e-News etc with a consumer-friendly navigation. The system will allow BCN to dynamically manage the distribution, update and remove content on the device, and offer BCN consumers immediate access to content stored on the device. The downloaded content is usually deleted after a predefined period to make room for new content.
Sachin Tummala CEO of Corpus said, "As we move further into an on-demand world, where viewers are looking for more opportunities to take control of their viewing schedules. We are very delighted to work in partnership with BCN on Push-VoD service to meet their needs. We are confident that BCN will set higher benchmark in the entertainment industry by addressing the need of subscribers".
Corpus is a technology company with the right blend of critical thinking and engineering curiosity to help customers 'turns ideas into revenue' with a unique mix of product, services and Systems Integration. Corpus, aimed at achieving excellence in the field of Digital Media Entertainment, Embedded systems and Business Analytics across verticals, is strongly supported by motivated and skilled talent pool with right mix of variant technologies, R&D centers, offices and partners worldwide. Corpus, started in 1999, has headquarters in Hyderabad (India), R&D centers at Bangalore (India), Hyderabad (India) and global offices at USA, Africa, Europe and APAC. For More information www.corpus.com
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How cable MSO are facing competition:
India is witnessing the growth of several OTT platforms offering music, movies, catch up TV and also Live TV on mobile devices. Entertainment has literally been brought to every person's hands. Direct-to-home (DTH) operators are upping their game in response to this and to differentiate themselves against Cable MSO. .DTH players like Tata Sky, Airtel Digital, Dish TV are banking on value-added services such as music, movies, Darshan, gaming and learning that make them stand out. Infact DTH players have gone the extra mile to extend their offerings to the mobile devices also. Though the revenue models are not very clear, the convenience and personalized experience to the consumer is driving the launch of OTT platforms. Not to mention, Smartphone use in particular is a tremendous driver for the rising adoption of OTT video consumption. We at Corpus also had the opportunity to deploy our OTT Platform to more than ten service providers and have brought consistent and personalized experience to subscribers across multiple devices including Android STB, Phone Tablet, IOS and Windows devices.
Monetizing and fighting with competition:
Cable MSOs can capitalize on the unutilized bandwidth they have on their networks. With MPEG 4 headends, they can deliver more than thousand channels. This is the edge Cable has over the DTH, Infact all the value added services which DTH players are offering and even more can be offered at lesser costs. Some of the MSOs have already started offering HD services and increasing the list and also replacing existing SD STBs with HD STBs. The lower prices of HD STBs is also helping and making it more viable. Adding one way interactive value added services will increase value of their offering and demonstrate the ability to match DTH offerings and do much more.
Recently BCN, a leading cable MSO in Andhra Pradesh partnered with Corpus to offer PUSH based video-on-demand (VOD) services including movies, local events, education, stock analysis, Music, Games, Horoscope, Kidsworld, Healthcare, e-Sava and e-News etc with a consumer-friendly navigation in subscription and ad funded models. Interestingly BCN has deployed 70% HD STBs (Including hybrid) on its network and 30% SD STBs with good memory and processing power. They have been offering HD channels right from the day of launch and have maintained high quality of service. BCN will gradually, but surely increase ARPUs trough value added services apart from enhancing viewing experience and customer satisfaction. Corpus Middleware and Backend CMS systems will enable BCN to dynamically manage the content distribution and update content on the device. BCN consumers will have immediate access to content stored on the device. The content will be refreshed periodically.
How do you differentiate?
Each home today has personal entertainment / mobile devices apart from Television sets. As it is already happening in the west, Cable MSOs are bundling broadband internet and offering Hybrid STBs with gateway features to allow content sharing across devices. Also while they can watch Live TV channels of their choice, they can catch up with programs that they have missed or just watch content of their interest on demand on mobile devices. With return path, MSOs can now know what their customers are watching, can personalize offerings and recommend relevant content.
An excellent example is AP Government which has created fibergrid infrastructure that can deliver Triple play services (TV, Internet and Telephony) and also provide rich and quality applications to households / offices by partnering with Corpus. It will offer full breadth of entertainment services including Live Television, Video on Demand, Catch up TV, Cloud DVR in the households of the sunrise state of Andhra Pradesh. Corpus iPlatform comes with a revolutionary APP Engine, opening up opportunities for developer community to build hundreds of applications. AP Fiber network will leverage these capabilities to empower rural citizens through interactive applications for Education, Health care, Agriculture and allied sectors. AP Fiber intends to open up new vistas in e-governance and enable delivering citizen-centric services efficiently and in a transparent way. The highly intuitive interface of iPlatform makes it easy for audiences to navigate advanced TV functionality such as PVR, Media player. As part of the initiative to offer affordable Triple play services, iPlatform will be integrated with data and voice systems to deliver SMS & Call notifications on the Convergent STBs. AP Government notifications can be pushed and surveys can be conducted to take citizen feedback.
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The growth of on-demand services had an unprecedented impact on the broadcasting industry over the last few years; with these companies are struggling to find the right business models and technical strategies for keeping up with changing consumer viewing habits. Now, with the industry shifting towards TV everywhere, it is vital that broadcasters and content-providers understand how they can integrate their content across both OTT and set-top box formats that can be effectively monetized to deliver content across all screens (TV, Smartphones, Tablets, Gaming consoles, etc.). By looking into the present scenarios and customer expectation of instantly accessing the various content like (news, entertainment, corporate, social, media) the companies innovating to create ways to monetize content. The good news is that Corpus has come up with an OTT Monetization Solution for the broadcasting industry with these broadcasters and content-providers can optimally format and deliver both ads and content across multiple platforms and screens based on the different demographics, geographical regions, devices, platforms, and types of content. (Movies, Live Events, Education, Stock, Music, Games, Horoscope, Kidsworld, Healthcare, e-Seva, e-News).
Corpus OTT Monetization Solution helps content owners to use client-side ad-insertion technology to monetize content, enabling enhanced client-side monetization models - interactive ad units, pay-per-click and client-side beaconing for targeting and reporting. While Server-side ad-insertion technology is a second-generation approach content owners can utilize Corpus OTT Monetization Solution to deliver dynamic user-targeted ads, whether a single pre-roll for a short clip or a full broadcast ad load - pre-roll pods, mid-roll pods and post-roll pods - for a full primetime television episode. Corpus OTT Monetization Solution delivers the comprehensive dynamic ad-insertion capabilities that make server-side technology a good choice with the rich interactivity that client-side technology offers and is considered to be the best example for the third generation of ad-insertion technology which combines both worlds (client side and server side).
The biggest challenge that organizations are facing is not technology but availability of content in the consumable format. So they are trying different plans across different platforms to broadcast and monetize content. With the help of Corpus OTT Monetization Solution the Content owner and broadcaster can monetize the content with an array of options.
1. Subscription Plan: Common for all types of digital content, be it gaming, streaming content, software, or magazine and newspapers, subscription model primarily use paywalls, through which users subscribe to content for a monthly or annual fee. Some content are also charged after a specific number of views, which allows broadcasters to generate revenue from ad.
2. Transaction Plan: Consumers have access to digital content after paying one-time transaction fee, where they pay-to-own the track, movie, image, or article, or pay multiple times as they use the content. Multiple transactions allow users to have time limited access of content and applications.
3. Freemium Plan:Under this plan, content is offered for free, while the broadcasters charge premium for selective content. For example, Content is available for free, but users need to pay for an ad-free content.
4. Ad-support Plan: Common across digital verticals, ad-supported free content earns revenue from ads, like banner. While content is provided free, an advertiser uses the platform to run ad campaigns and pays the content owner for using the platform.
Currently, most of the OTT players are generating revenue through Ad-support model. For Ad-support model there are several initiatives being taken to optimize the revenue per hours of usages. The content providers are trying to leverage the wealth of data they are gathering through data analysis and increasing ad revenue through targeted ads. They are also creating alliance and partners to acquire new customers wherever they find opportunity to up-sell and cross-sell.
Corpus OTT Monetization Solution helps Content owner and broadcaster to improve their customers' experience while maximizing their recurring revenue streams by delivering effective monetized content across all screens.
Media Contact:Chittibabu Pothana
AVP Sales & Marketing