Corpus Media Labs, a Digital TV middleware and VAS platform company announces that, ABS Media Service Pvt Ltd, a leading Cable MSO will deploy its STB Software, iPlatform to provide better customer experience and add new revenue streams. Corpus iPlatform enables monetization on all variants including SD, HD, Hybrid and IP Set top boxes. ABS will initially deploy Hybrid to leverage classical broadcast and open the world of Interactive media through IP return path at the same time.
Corpus will provide a customized electronic program guide (EPG) and enable interactive TV VAS applications including “Interactive content”, “TV Shopping”, “Video on Demand”, “Catch up TV”, and “Multiscreen OTT” are some of the VAS possible with less memory footprint for Hybrid, HD and SD set-top-boxes. Also ABS will leverage the Platform‘s targeted and interactive advertising capabilities via the EPG home page and banner ads to enable its advertisers get better value for every advertising rupee spent.
Atul Saraf, CMD, ABS said, We believe with Corpus, we have the right partner to help us monetize our network and achieve a faster ROI. With Corpus‘ Iplatform, we are confident that it will create a engaging TV experience for our customers and make them smarter allowing them to navigate, plan and follow programs of their choice.
Priyabrata Das, Product Head at Corpus said, with the digitisation of cable TV in India, cable MSOs are looking to enhance customer experience and generate more revenue per STB deployed. Corpus is excited to work with ABS to enhance their ARPUs through localised Value added services and advertising revenues while provide their customers, the true Digital TV experience. Going forward we will extend the solution to Mobiles and Tablets.
ABS has a strong subscriber base in Mumbai including the middle and higher income subscribers which gives scope for VAS consumption. Corpus will continue to work closely with ABS to deliver solutions and services to its growing subscriber base.
Hsinchu, Taiwan, May 14, 2014 --(PR.com)-- MStar Semiconductor, Inc., a global innovation leader in semiconductor solutions, and Corpus Media Labs, a digital TV middleware and VAS (Value added services) platform company, have come up with an integrated solution comprising of MStar K family of SoCs and Corpus's iPlatform middleware and VAS value delivery platform. This integrated solution will allow the local set-top box manufacturer to design and manufacture the set-top boxes in quick time that can be seamlessly integrated into end to end value delivery platform for middleware and VAS services.
The highly cost efficient solution will give more power to set-top box and enhance customer experience while considerably reduce time-to-market for delivering new value added services. “New form advertisement”, “Interactive content”, “TV shopping”, “Video on demand,” “Catch up TV”, and “Multiscreen OTT (Over the top)” are some of the VAS possible with less memory footprint for hybrid, HD and SD set-top-boxes.
MStar SoC SDK (Software development kit) and drivers provide a rich set of APIs (Application Programming Interface) for enhanced TV experience. Corpus set-top box “iTV middleware client” comprised of rich UI framework, VAS SDK, optimized DVB engine and enhanced metadata search and recommendation engine is integrated with MStar SDK and Corpus iPlatform server and optimized for memory and performance.
“We've built an efficient co-working model with the Corpus team, which we believe it could provide more competitive and completed solution to our customers in India,” says Dennis Lai, Sales VP of set-top box Business Unit at MStar Semiconductor Inc.
Priyabrata Das, Product Head, Corpus Media Labs says, “Indian digital TV operators are looking to differentiate, provide high quality customer experience and increase the revenue per subscriber and this exactly what we intend to achieve with the Integrated solution from Corpus's iPlatform and MStar family of SoC's. In addition, it would allow the Indian set-top box OEMs to reduce time-to-market, while delivering powerful and cost effective set-top box variants. We are confident that our partnership with MStar will go a long way in creating value to operators, OEMs and Television subscribers.”
MStar Semiconductor, Inc. (“MStar”) is a world-class leader in Application Specific ICs (“ASIC”) with a focus on consumer electronic products and communication applications. Since the inception in 2002, MStar has established a strong brand and leadership position in LCD controller, analog and digital TV and set-top box by fully leveraging its core expertise of cutting-edge design capabilities, continuous innovation and premier customer-focused services. Headquartered in Taiwan, MStar has a comprehensive global footprint of international R&D and customer support centers to provide a full range of total solutions for various consumer electronic applications. For more information, please visit www.mstarsemi.com.